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Brand Royalty: How the World's Top 100 Brands Thrive and SurviveBy Matt Haig
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* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and eighty more brands.
- Sales Rank: #3963980 in Books
- Brand: Brand: Kogan Page Business Books
- Published on: 2004-11
- Original language: English
- Number of items: 1
- Dimensions: 9.44" h x 1.13" w x 6.30" l, 1.71 pounds
- Binding: Hardcover
- 288 pages
- Used Book in Good Condition
Review
""Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best."" -- Brandchannel.com
About the Author
Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).
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